A media coach is person who gives feedback and instruction to someone who going to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding and delivery. If the person being coached is going to be interviewed on television perhaps his or her clothing and other aspects of their physical appearance may also receive recommendation for change by the media coach. People running for elected positions such as president of the United States may get a speech coach or media coach to help them improve the way they are perceived via various media outlets. Book authors, corporate officers and corporate spokespersons may also hire a media coach.