The first Survivor Series, held in 1987, came on the heels of the success of WrestleMania III, as the then-WWF began to see the lucrative potential of the pay-per-view market. The first event capitalized on the big time feud between Hulk Hogan and André the Giant, who wrestled each other at WrestleMania III. Survivor Series was originally created to be a "Thanksgiving tradition" as the first eight Survivor Series events took place on either Thanksgiving Day (1987–1990) or Thanksgiving Eve (1991–1994). Since 1995, the event has been held the Sunday before Thanksgiving (save for the 2005 and 2006 events, which were held after Thanksgiving). On February 11, 2010, WWE stated that Survivor Series would be rebranded, but in June, the event was added back onto WWE's pay-per-view schedule.